http://player.vimeo.com/external/117436348.hd.mp4?s=e5050293cbf128c2f91082af107f12bc
 
PEOPLE
  • KIRIKOO DES
    PERFORMER / MUSICIAN / DIGITAL ARTIST
  • FRENCH MONTANA
    RAPPER
  • DEVENDRA BANHART
    SINGER / SONGWRITER / VISUAL ARTIST
  • FA' EMPEL
    MODEL / MUSICIAN / ACTRESS / FASHION ENTREPRENEUR
  • PAOLO ZERBINI
    PHOTOGRAPHER
  • CONVOY
    DIGITAL AGENCY
  • KINGDOM
    DJ / PRODUCER
  • SOFIA FANEGO
    MODEL
  • JOSH COLEMAN
    MODEL
  • BOYCHILD
    PERFORMANCE ARTIST
  • YOUNGJUN KOO
    PHOTOGRAPHER
  • LEBRON JAMES
    BASKETBALL PLAYER
People wearing county
NEWS
  • FW 2015/2016 SHOW
    25 January 2015
  • MEN'S SS15 COLLECTION: NEW ARRIVALS IN-STORE
    12 January 2015
  • ALAS SCARVES AND NEW IPHONE 6 CASES AVAILABLE AT OUR POP-UP SHOP
    19 December 2014
  • SAVE THE DATE! MARCELO'S DJ-SET x DOGS LOVE ME CHARITY
    18 December 2014
  • KIDS OF MILAN SS15 COLLECTION NOW AVAILABLE AT OUR MILANESE POP-UP SHOP
    12 December 2014
UPDATE
 

County of Paris

MARCELO BURLON COUNTY OF MILAN FALL WINTER 2015/2016 SALES CAMPAIGN IN PARIS


January 24th - January 29th

29, Rue de Notre-Dame de Nazareth
75003, Paris
29, Rue de Notre-Dame de Nazareth - PARIS
 
 

FW 2015/2016 SHOW

25 January 2015
Enjoy our first show during Milan Men's Fashion Week, have a look at what happened in the backstage and join us for the party!

After last season's debut at Pitti Uomo in Florence, Marcelo Burlon stages his first show in Milano. The homecoming triggers a far-stretching journey that starts in Patagonia - complete with Malambo dancers performing with boladoreas - and ends up with a bold vision of the future, all the while defining an iconography that is firmly rooted in the moment. The patchwork of symbols and visuals is the byword: in Marcelo's unique world gauchos are spacemen and the urban jungle is a territory of endless adventures to be fronted as part of a posse, like Butch Cassidy and Sundance Kid, the outlaws of the Wild Bunch who escaped in Patagonia for a while. It is exactly this sense of belonging that makes County of Milan something more than just a fashion label.


The collection is visually assertive. Striving on the power of collage, clashes and unprecedented associations, functional shapes are charged up with striking prints and mixes of different materials. The performance/utility element - multiple pockets, tool belts, protective padding on capes and parkas - is merged with traditional shapes like ponchos, gaucho pants and bombacha trousers. Roots are high on the agenda, so much so that an ape - the ancestor of the human gender as a whole - is the protagonist of a new print, or the embroidered hero on the varsity jacket. Fading pixel patterns, embroideries, patchworks and space-age motifs give a powerful makeover to urban staples such as sweatshirts, tailored skinny trousers, t-shirts and backpacks. Searching for roots also means an urge for authenticity that translates into new collaborations: flight jackets are developed with Alpha Industries, field-jackets and blankets with Pendleton, utilitarian boots with Solovair. A graphic palette of black, red and white makes the message sharp and effective, while intense craft gives pieces a tactile feel.


The statement is further highlighted by the collaboration with Marcolin on a series of iconic style of glasses: an unprecedented leather aviator - complete with neoprene strap and leather pouch - an acetate style printed on the inside and prescription style with a mirrored clip-on for sun protection, presented in an embossed leather case.


By re-appropriating his very own history and putting it into a new context, Marcelo Burlon continues forging a precise vision of contemporary style, at once fearless and soulful.


 



 
 

MEN'S SS15 COLLECTION: NEW ARRIVALS IN-STORE

12 January 2015
We are glad to announce that our men's SS15 collection is now available in-store at our Milanese Pop-Up Shop.

The leitmotiv is: Patagonia meets motocross.
Our signature repertoire of sharp graphics and symmetrical designs inspired by Argentinian nature, tribal signs and esoteric symbology is enriched with references to the biker underground culture, basketball and powerful slogans (see the words “fuego” and “muerte” erased on the t-shirts and sweatshirts). Working around a protection/performance theme, we  have added hi-impact padded pieces such as racing trousers and tops. Ponchos and windbreakers are crafted in a new hi-tech fabric that glows intensely when hit by light. The Ombre Alloversnakes print works as the new camouflage, whereas our skinny pants, trainers, backpacks, t-shirts and bomber jackets are given a striking makeover with new 3D motifs.

The result? New garments that will sculpt your body and convey a sense of belonging to a cosmopolitan tribe while retaining a brave, individual feel.
 
 

ALAS SCARVES AND NEW IPHONE 6 CASES AVAILABLE AT OUR POP-UP SHOP

19 December 2014
Christmas is around the corner.
Whether you're short of gift ideas for your dear ones or you simply feel like pampering yourself, this is the time to visit our Milanese Pop-Up store and grab one of our Alas Agua and Alas Frozen Crew scarves. Plus, we've got a string of smashing new entries: iPhone 6 cases in six signature Marcelo Burlon County of Milan designs.
 
 

SAVE THE DATE! MARCELO'S DJ-SET x DOGS LOVE ME CHARITY

18 December 2014
We take great pride in joining in tonight’s charity event, Dogs Love Me, with a special DJ-set by our very own Marcelo Burlon - who will play alongside Jacopo Bedussi and Pascal Moscheni. Organized by Claudio Antonioli and Andrea Tenerani, the charity is in support of Italian NPO A.I.D.A.&A. (Associazione Italiana Difesa Animali & Ambiente), which is the leading animal and environmental rights association in the country. At the event you will have the chance to contribute to the cause by placing free donations, signing up for a long-distance adoption or by purchasing one of the 300 limited edition t-shirts produced exclusively for the event.

When: December 18th, 2014
Where: Riccardo Grassi Showroom - Via Giovan Battista Piranesi, 4 - Milan

See you all there in a few hours!
 
 

KIDS OF MILAN SS15 COLLECTION NOW AVAILABLE AT OUR MILANESE POP-UP SHOP

12 December 2014
We bet kids around the globe had been longing for this moment for quite some time now.
We’re glad to say that the wait is officially over!

Our brand new Kids of Milan SS15 collection is dedicated to the younger ones, and it’s in pure Marcelo Burlon County of Milan style. Comprising t-shirts, hoodies, tank-tops, sweatshirts, windbreakers and sneakers, it features our iconic designs. From the strenuous tiger and the clever wolf, to the mysterious coral red snake, kids have plenty of options to choose from - and they won’t have to borrow their favorite Patagonia-inspired pieces from grown-ups any longer.

The Kids of Milan SS15 collection is now up for grabs at our Milanese Pop-Up Shop.
Hurry up, then! Our store will be standing for another few weeks only.

Photography – Achim Lippoth
Editing – Achim Lippoth
Styling – Petra Barkhof
Creative Direction - Marcelo Burlon

Starring: Vivian - Bryan - Askey - Niko - Ryan
 
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